EI4Changeoffers a supportive business development and marketing service allowing companies to be progressive in their business through emotional intelligence.
Emotions play a fundamental part of the decision making process within purchasing - whether services or products are bought for personal or for business use. All too often marketing focuses on the analysis of logic and reason to understand how purchasing can be rationalized and in so doing overlooks the real reasons why people buy. Goods may be purchased simply because people like the product, it feels right or it makes them feel good. People buy with their hearts and use their minds to logically justify what they want to do emotionally.
Focussing on the people and the emotional involvement in making purchasing decisions, EI4Change uses emotional intelligence within the delivery of the marketing mix.
The EI4Change approach includes analysis of all the stakeholders; everyone involved internally in developing and producing the product or service, everyone involved internally in sales and marketing, suppliers, customers, competitors, external needs and influence, etc.
The various elements of the mix are developed on an integrated basis to ensure consistency giving optimum brand development and value for money. Understanding of emotional intelligence built into marketing plans through logical, critical analysis, together with intuition and creativity, gives a fresh perspective that delivers profitable growth in a wholly unique way.
